When used correctly, social media is an incredibly effective way to build your business. Not only do social media platforms such as Facebook have billions of users, but it’s also one of the most affordable forms of marketing. In today’s article, we share some effective ways to use Facebook to promote your small business.
1. Create a Business Page
Creating a business page should be your absolute first priority when building out your marketing campaign. If you’ve dismissed this idea in the past, we highly encourage you to rethink this and build out your page on Facebook. It’s a fairly simple task that will serve as your entire campaign’s foundation.
2. Flesh Out Your Page
Another important aspect of your page is that it has everything needed for viewers to learn about your business at a glance. Your page should include a brief business description, contact information, reviews, and a profile picture with your logo in it.
3. Consider Paid Ads
Facebook is one of the most affordable forms of marketing. What you choose to spend is completely up to you, meaning that you can spend as little as $1 a day—though this affects how many people you can reach. When you take the step towards making a monetary investment, first get a full understanding of how Facebook advertising works.
4. Encourage Your Audience to Share Content
Needless to say, each individual that shares your content furthers brand awareness. When you publish a post, ask your followers to share it. A simple way to achieve success with this strategy is to post contests and promotions.
5. Engage with Your Audience
An incredible thing about small businesses is that they often have more of a personality, therefore allowing them to build a tightknit community. Responding to comments and thanking users for their interactions can help solidify their loyalty and even lead to referrals.
6. Partner with Other Businesses
An excellent way to market is to network with other businesses and promote each other. We recommend building relationships with businesses that could complement yours—for example, if you’re a window company, you could partner with a business that does waterproofing.