Dog grooming businesses are incredibly important for the care and well-being of dogs across the country. Even so, you may find that your days aren’t as booked as you thought they’d be when you first started out. This is because you’ve reached the point where standard marketing practices aren’t enough. All industries have these lulls, and knowing what to change can be the key to increasing your loyal clientele. This is how to attract more clients to your dog grooming business and keep them coming back.
Raise the Quality of Your Services
One of the first things you can do is increase the overall quality of your services. This often means purchasing new pet grooming shears, retraining your groomers, and even repricing some of your services. Though you might not see the correlation now, these things can drastically improve your finished products and make the process more enjoyable for pet owners. As such, you’ll be more likely to retain clients and have them spread the news of your business to their friends.
Expand Your Offerings
You can also consider offering new services that appeal to a larger demographic. For instance, adding a nail trimming or teeth-brushing service to your list of options widens the target market you’re trying to attract. So, you’ll naturally bring in more clients just by simply having these services available. Performing well at these jobs will even inspire those new customers to come back and try more of what you have to offer.
Reward Customer Loyalty
Another way to attract more clients to your dog grooming business is to offer rewards to the customers you currently have. Rewards programs are very effective at encouraging individuals to return to your business because they now have a new incentive to do so. Whether it be a price cut on their next visit or a few complementary grooming products for their dogs, individuals who receive something for their patronage will have a better experience. As such, they’re also more likely to talk highly of your business to others.