Starting a new business is exciting. It’s also a bit overwhelming as you navigate a new world of possibilities. In this article, we’ll discuss the five best tips to promote your new business. As you implement these strategies, your new business will gain a following, and your customer base will flourish.
Hit the Pavement
Get out and meet your neighbors, especially those in business. Small businesses are great at helping each other out. Let the businesses in your neighborhood know who you are and the service you provide. Suggest a reciprocal relationship, where you send customers their way, and they do the same for you.
Also, try some classic door hangings in your own neighborhood or the neighborhoods you want to attract to your new business. Get to know people as you walk from house to house. Don’t sit home waiting for your business to grow; get out and take action.
Take advantage of social media. Everyone is on it, and customers expect to see your business on it as well. Social media is free advertising. Include links to your website and handles on everything you hand out. Make sure your social media accounts are on your business card so that people can easily follow your business page. Adding those links lends your business legitimacy and makes it easy for customers to follow you.
Engage Current Customers
As you grow, remember to engage the early customers who are helping you get started. Ask them how they feel about the service you provide and if you can improve in any way. Ask them to refer others to your business as well.
One of the best tips to promote your new business is to ask happy customers to leave rave reviews about the business on your website and social media pages.
The idea might make some of us cringe, but the reality is that we live in a video world. People enjoy watching videos, and the more creative and entertaining yours are, the better.
Use technology to your advantage and draw people in with a short video talking about your company. Put it up on YouTube, and add it to your social media. Always ask your followers to share when you post about your business.
If you haven’t already, get involved in your community. Businesses are built upon trust. The only way to create trust is to let others see who you are as a person, not just as a business owner.
Get involved in your community by joining local groups, volunteering at your children’s school, or looking for areas that need help. Food banks, homeless shelters, and nursing homes always need a hand.
As you get to know your community members, you’ll be thankful for the area you’ve chosen to build your business.
Never give up as you strive to grow your new business. As you follow these steps, slowly but surely, your business will boom, and you’ll grow closer to those in your community at the same time.