Customer feedback is essential to improving your business and understanding your customer base. But it can be difficult for new and small businesses to gather insightful feedback. If your business needs help in this department, find out how to encourage more customer feedback on your business with the following methods.
Send Out Surveys
Offering customer surveys is one of the most direct ways to gather feedback on your business. There are several ways to present surveys to your customers. Many retailers include links to customer service or overall business surveys at the bottom of printed receipts for easy customer access. Online businesses may put survey links at the bottom of emails or send dedicated emails to really push survey participation. You can also offer incentives to increase survey response rates, such as small discounts or free gifts.
Utilize Review Services
If you’re looking for good, honest reviews of your business, don’t underestimate online review websites. Set up an account for your business on review websites like Yelp, Google My Business, LinkedIn, and more. If your customers have great experiences in your store or on your website, they’ll go looking for your business on these platforms to leave a positive review. You could also let your customers know which websites you have accounts on to encourage more reviews.
Use Social Media Platforms
Social media is another effective tool for gathering customer feedback. Social media opens your business to public and private comments directly from customers. When customers post positive comments about your business, you can even utilize these positive reviews as UGC (user-generated content) and create more posts for your business’s social media. UGC helps increase your brand awareness and trustworthiness.
These are some of the best methods to start with when learning how to encourage more customer feedback on your business. Feedback is a vital tool for improving your business, as it provides you with a unique perspective on your products and services.