Ah, spring is in bloom again! Spring usually sees a burst of buying activity. Anticipation for spring 2022 is high, as pandemic-weary people bust out of their homes to experience in-person shopping once again. Here are three ways your business can benefit from spring shopping habits.
Cleaning and Clothes
Spring cleaning has always been a thing, but when you’ve been hanging around the house for two years, things can get pretty grimy. Cleaning dusty baseboards and washing windows take on a new urgency. Businesses can capitalize on the urge to dust, polish, vacuum, de-clutter, organize, and wash by highlighting helpful home care, repair, and organization products.
When the weather warms up, the appeal of sweatpants fades in favor of sundresses, shorts, and t-shirts. Try promotional giveaways for spring that build brand recognition and get folks into your brick-and-mortar location.
Soothe Nerves With Safety and Sanitation
Even though predictions for retail businesses this spring anticipate a return to shopping locally at brick-and-mortar locations, shoppers will still be wary. Ease concerns by promoting your safety measures, including limiting indoor capacity, new ventilation and air filtration systems, sanitation, or even private shopping appointments.
Consumers have gotten used to the convenience of shopping online and the speed of picking up items at the store. Retain curbside pickup as a part of your customer service.
Spring Is Also Holiday Season
Every season has its celebrations, and spring is full of holidays that inspire shopping. No matter what business you’re in, you can find a way to wrap spring holidays into your marketing efforts with special sales, seasonal novelty items, or targeted promotions geared to your core market segment. You’ve seen it work everywhere, from fast-food restaurants to hardware stores. There’s no reason your business shouldn’t also participate.
These three ways your business can benefit from spring shopping habits are just a start to a successful spring shopping season. From fashion to outdoor furniture, food to home repair, springtime tends to open wallets and encourage shopping that builds on the sense of renewal that comes with the change of seasons.