When people think about small local restaurants, there’s often a mental image of some little building that they would only discover by going off the beaten path and finding that local joint that’s famous for its chicken and waffles. While that mom-and-pop vibe is good for a story, it’s important for restaurateurs to know how to use technology to boost their restaurant’s business. Nearly every eatery makes some changes to keep moving forward, and here are some of the big ones you should consider utilizing.
Social Media Presence
One of the best ways any restaurant can utilize technology is by using social media to raise awareness of their brand. Everything from people sharing positive experiences and reviews on Yelp to tagging the business when posting on their personal pages can help.
The internet allows us to connect with people worldwide, and it makes sense that word of mouth capable of reaching millions would be beneficial for any business. Plus, this method doesn’t cost the company a dime in advertising.
Some restaurants incorporate full menu kiosks that allow you to order your own food, but many others use digital iPad menus. There are many reasons for restaurants to use digital menus, including their accessibility and ease of access for patrons.
Diners use these digital menus to order food and, in some cases, even play a game while waiting for dinner to arrive. Digital menus are also an excellent way to entice people into checking out the dessert options at the end of their meal.
One way restaurants use technology to boost business is by partnering with delivery services like DoorDash or GrubHub. Many people looking to order dinner may not know exactly what they want when they pull up their delivery app of choice, and seeing a new local restaurant they’ve never heard of before may entice them to look into it. So the next time you’re looking for dinner delivery, try checking beyond the big chains and see what’s nearby.