When planning to customize merchandise for your business, it’s crucial to keep in mind which products will be most effective. You shouldn’t simply slap your business’s logo on the first blank piece of merchandise you see. Instead, consider which promotional products your consumers will use the most to provide them with meaningful, effective merchandise. Keep reading below to discover which products consumers use most.
Apparel items are some of the most common examples of promotional products that companies give out, and there’s a good reason for this. Over half of the consumers who receive promotional apparel hold onto these items if they find the design attractive. Consumers who receive and wear promotional apparel are more likely to buy from that business in the future. Additionally, apparel items such as hats have some of the longest lifespans of all merchandise items, which means they have greater potential for generating impressions.
Drinkware accessories are a popular promotional product this time of year as customers take to the outdoors and the heat. Consider providing your customers with a branded water bottle to keep them hydrated on all their summer adventures. Water bottles, cups, coolers, and drink insulators are all examples of effective drinkware merchandise. These items can generate thousands of impressions during their lifetimes with your customers, which helps increase your brand awareness along the way.
Some of the next most common promotional items are accessories such as custom bags, face masks, and even umbrellas. Any smaller items that your customers might use throughout the day are perfect for reminding them of your business at a glance. These items offer the perfect reminder to visit your store or website and stock up on their favorite products.
You don’t have to keep branded office supplies exclusive to your company employees and remote workers. Consider supplying your customers with items such as desk accessories, writing utensils, USB drives, and more. Your consumers will use these items daily, which helps generate repeated impressions and boosts your brand recognition.
If you’re considering offering promotional products for your business, don’t choose your custom items carelessly. Put some thought into your custom merchandise choices and consider what items will be most effective for your target audience. Start with these examples of promotional products that your consumers will use the most to inspire your next marketing move.