Managing a furniture manufacturing business is more than creating quality furniture pieces. It requires making a lasting impression on your customers and providing stellar customer service. Going above and beyond to ensure you reach the appropriate markets is one way to boost your sales.
That’s why creating a furniture marketing strategy that evolves with your demographics is essential. Understanding your consumers’ buying habits, aesthetics, and niche will help you stand out from others in this competitive industry.
If you’re wondering how to increase your sales, look no further. Here’s how to boost your furniture manufacturing business sales and maintain them.
Understand Your Market
Knowing whom you’re selling to will help you shape your marketing strategy. Even if you sell to multiple demographics, it’s important to identify those who buy more of your products than others.
For example, if you sell traditional, mid-century modern, and transitional furniture, and mid-century modern is your best seller, you should focus more on that demographic. However, if you’re unsure who your demographic is, you can always conduct a store survey. You can do this via email, text, or in person to find your target consumers.
Use Some Traditional Advertising
While online marketing is necessary, sticking with a few old tricks won’t hurt! If you have an older demographic, sending catalogs and running daytime commercials are great ways to reach them. Using paid advertising like television, radio, or print can also help get your name out there. These tactics will help you reach a demographic of people who aren’t fully online.
Don’t Be Afraid To Connect on Social Media
Although traditional marketing is still important, you should also build your social media platform. You can show more through pictures, videos, and infographics about current deals or new items. If your target audience is younger, you can target them on Instagram, Pinterest, or Facebook.
Posting likable and shareable images on your social media accounts is key. You want an aesthetically pleasing feed for more interactions. Building that relationship between your company and consumers is essential to boosting your furniture business sales.
Create a Mobile-Friendly Website
The quickest way to miss out on website traffic is if your site isn’t mobile-friendly. Most people shop on their mobile devices, so it makes sense to optimize your website accordingly. Your menus, images, and items need to be in the proper proportions to ensure that your customers can click on them. Your search bar should be visible and easy to access as well.
Your website is the gate to your brand. If you have a dysfunctional website, it may reflect on your business. Consider hiring a professional website developer to ensure that your website is working properly.
Offer What Other Furniture Manufacturers Don’t Have
As a furniture manufacturer, you’re up against many businesses and conglomerates. Online stores like Amazon and Wayfair offer their customers various decorative pieces and furniture essentials. What can you offer that other furniture stores can’t? Maybe you can start selling contemporary pieces or include high-quality connectors in the ready-to-assemble pieces. Whatever you can do that sets you apart from the crowd will help you boost your furniture sales.