Tips for Improving Patient Retention at a Medical Practice
Owning and running a healthcare clinic or facility is no easy task. For example, many practices struggle to get their new patients back into the office for return visits. Read on to learn three helpful tips for improving patient retention in your medical practice.
Prioritize Transparent Communication
The most common reason patients don’t return for a second appointment is often due to poor communication between them, the doctor, and the medical practice staff. Patients are more informed than ever and desire medical professionals who listen to their concerns and find appropriate solutions. Most importantly, your team must communicate with patients in a friendly and compassionate tone to improve the overall experience. Another effective form of positive communication is following up between visits. This shows your patients that you care about their long-term health and are interested in any new symptoms or complications.
Create a Welcoming Environment
Your physical space plays a massive role in how patients perceive your medical practice. For example, a chaotic clinic with disorganized exam rooms, corridors, and waiting queues is far less welcoming to patients than a clean and calm environment. Optimize your medical practice space by implementing thoughtful designs, furniture, and ambiance elements to put your patients at ease before they even go back to see you! Also, include activities for younger children to keep them safely occupied during their or their guardian’s medical visit. Parents will appreciate these features and are more likely to return for another appointment.
Survey New and Existing Patients
Surveys are excellent ways to receive honest feedback on your medical services and practice. Provide post-visit surveys to all new and existing patients and allow them to express their opinions on staff, wait times, accommodations, bedside manner, and more. Patients appreciate these actions and are more willing to deliver valuable feedback that you can use later. You can also try incentivizing patients to complete post-visit surveys by offering small gift cards as rewards!
Follow these tips for improving patient retention at your medical practice and ensure happier, healthier clients! Remember that excellent care and positive attitudes are often the most important aspects of any healthcare clinic. Prioritize your patients by providing them with the friendliest and most productive services possible.
